first of all let's establish that my name is asheton
but ashley lane is my alter ego

she came to be when i was very young and would not respond to my full name when i got in trouble
but i hated being called ashley -- it simply is not my name
and i didn't want to be associated with my father growing up
so they called me ashley lane and when they did i knew was in trouble or being roasted or both
i hated it
my brother even made up a song to further rub it all in

you see the plan was always to write a book, the memoirs of ashley lane chronicling my childhood experiences and how i have grown from them but it's not time for that yet

so here we are building a badass brand out of my alter ego

when my dad died in may of 2022, i realized i wanted to create a more lasting legacy of something than i was currently playing with and gave myself 6 months to fuck around and find out
which for me meant seeing what came up and flowing with it

i'd been making my own skincare for a while for my face and body out of tallow and a few friends benefitted from this and then more people wanted to buy it but it got put on the back burner until that 6 month period when i decided to simply try something seemingly out of my wheelhouse yet absolutely within it all at once -- we all know i was never a beauty influencer

while brainstorming my label design, my friend helping me and i landed on my alter ego

it fit
perfectly
a bit of a nod to my late father while honoring a version of myself that was ready to be seen

which has landed all of us here as i take one of my many talents and dive head first into creating something outsdie of myself as i mix and make magic with my hands for badass humans like you